OUTSIDE INDONESIA X BUJANGAN URBAN X ARTISTS
Carrying the concept of outdoorsy-yet-trendy, Outside as a one-stop outdoor lifestyle multi brand store that brings international and local brands on one platform. Outside Indonesia has officially launched a complete collection of Outside inhouse brands that can be used for outdoor camping and everyday attire.
With the Scout Camp theme, Outside introduces a complete collection of inhouse products ranging from cagoule, t-shirt, short pants, keychain, iron patch, and sticker packs, to stamps. Outside also provides hardware goods for camping purposes such as; Go Foldable Table, Go Chair, Go Stool and Go Lazy Chair.
At the launching of the Scout Camp Collection, we have a special collection with one of the Indonesian graffiti artists, Bujangan Urban, which products include t-shirts, foldable chairs, stools, and canvas bags. On the other hand, we also have collaborations with local artists where Outside provides a canvas which we call the Lunch Box Artists Series where this media was drawn with the visual character of each artist. The artists who participated in the event were addoneseven, arnis muhammad, bulletos, kirtink, coma, laminggi, laugh, mnmn, pablo89, and yalayala.
During the event, in addition to introduce Scout Camp collection, Outside provided a successful interactive experience in the form of live-screen printing in collaboration with Bujangan Urban, produced two special designs for adults and children.
The launching of the Scout Camp Collection was part of the third Grand Opening store Outside Indonesia at Pondok Indah Mall 3, after previously being at Plaza Indonesia and SOGO Plaza Senayan.