KEEN Jasper Zionic x Gramicci collaboration Now Available at Outside Indonesia

Jasper Zionic, renowned for its innovative approach to urban footwear, has joined forces with outdoor apparel icon Gramicci to launch an exclusive collaboration: the Jasper Zionic Sneaker x Gramicci. This limited-edition model merges street style with outdoor functionality, reflecting the essence of both brands in a unique, all-terrain sneaker.

This collaboration redefines versatility and comfort by combining Jasper Zionic’s expertise in contemporary sneaker design with Gramicci’s heritage of creating rugged, high-performance outdoor gear.

BEHIND THE COLLAB:

Why Gramicci?

Known for its original technical climbing shorts and pants, Gramicci was started by a group of free-spirited rock climbers in the ‘80s who made functional outdoor gear. Like KEEN’s original hybrid sandals and sneakers, their G Short is iconic (you know … the one with the diamond-shaped gusset and backpack-like webbing belt). What a perfect collaboration, then, to bring together the climbing heritage of Gramicci with the climbing-inspired design of the Jasper Zionic sneaker. Two revolutionary outdoor brands uniting to create original outdoor gear that’s now widely loved on the streetwear scene.

Why this design?

Gramicci added zigzag stitches and lines to represent mountain ridges, which are often seen in their heritage items. And they chose hairy, rough suede to enhance the throwback outdoorsy feel.