Making a Demano product is an exciting and thorough process. It involves collecting the material, taking it to our workshop, and cleaning it. So, we get our raw material ready, stripping it of its previous life in order to help it reincarnate into a new element. Its body will be the result of design, cutting, and sewing, with the collaboration of small workshops in Barcelona, some of which employ workers with disabilities that carefully handcraft each one of our products. Its soul will remain forever in Barcelona, and future experiences will be given by its new owners and their travels.
Visit Outside Pondok Indah Mall 3 in Jakarta to see our Demano collection!
The history of Demano
Demano begins in Barcelona as an innovative project based on the respect for the environment and the aesthetic consciousness that seeks to give new life and meaning to discarded materials generated by the cultural, social and sports activities in the city. That is how an advertising banner, a kitesurfing kite, a piece of cloth or an umbrella become a bag, a backpack, a purse or a briefcase that begin their journey to tell the daily story of the city.
In 2000, we signed an agreement with the City Council and other municipal institutions for the exclusive supply of official advertising banners, many designed by renowned local and international artists, in order to reuse objects and turn them into new designs. Since then, we have devoted all our time and effort to review them: concerts, festivals, history, art, theater and all cultural activities happening in our city. Demano bags and accessories thus become unique pieces of collection. A piece of the city, a piece of Barcelona. Demano has won several awards.
Design for recycling (awarded by Generalitat de Catalunya, Department of Environment, Government Waste, Catalan Recycling Center, European Institute of Design, ADI, Barcelona Design Center and the Environmental Foundation 2004).
Entrepreneurial company (by Barcelona Activa Barcelona City Council).
European Women entrepreneurs Award - 1er Prix Européen de l'entreprenariat Féminin - (European Parliament and promoted by the French Government and the Ministry of Economy and Industry).
Since its inception, Demano actively collaborates with renowned companies and institutions such as the Picasso Museum, Caixa Forum, H&M, Futbol Club Barcelona, CocaCola, etc., to reuse its outdated marketing material and turn it into objects to be used in their new advertising campaigns.